Viola Brand
Viola Brands is a family-owned medicinal company rooted in purpose, legacy, and trust. Our creative approach centered on visually capturing the heart of that story—particularly Al Harrington’s mission to position Voila as a brand built on integrity and intention.
To showcase the diversity of Voila’s strains, we leaned into lifestyle-based storytelling, pairing each product with relatable moments and activities that reflected its unique effects. We also placed emphasis on the brand’s visual identity—highlighting its clean, compliant packaging and nationwide availability through thoughtful product-forward content on social.
Our social strategy explored a variety of creative formats, from editorial-inspired zine layouts to step-by-step visual guides on how to enjoy the product with ease and confidence. While the brand’s multifaceted nature posed a creative challenge, it ultimately pushed us to explore new storytelling frameworks—and became an incredibly rewarding and fun project for our team.
MOTHERS DAY SOCIAL POSTS
SOCIAL EXPLORATIONS
SOCIAL TUTORIAL EXPLORATIONS
PHOTOGRAPHY TREATMENT
