Wild Sage by Bed Bath and Beyond
Wild Sage was an expressive, youthful brand launched by Bed Bath & Beyond, designed to speak directly to the next generation of home tastemakers. We had the opportunity to lead creative direction, social strategy, and content development to help shape its visual identity and voice across platforms.
To bring the brand to life, we collaborated with two distinct creators, each with a unique point of view on self-expression through space. Shot on 35mm film, the campaign leaned into a nostalgic, analog aesthetic that aligned with Wild Sage’s free-spirited ethos. These visual narratives were crafted into a series of bespoke social pieces that celebrated individuality, texture, and personal style.
We also developed a suite of branded social templates to highlight key product categories from eclectic bedding to statement decor ensuring consistency across all brand touch points. In addition, we created digital ads that extended the campaign across paid media, reinforcing Wild Sage as a bold, creative force in the home space.
INSTAGRAM IN-FEED
INSTAGRAM REELS
INSTAGRAM STORIES POSTS
DIGITAL ADS
PRODUCT SPECIFIC ADS
