Grownish
Freeform approached us to develop 30- and 60-second spots for Season 3 of Grown-ish, with a clear creative challenge: blend the energy of step dancing, the individuality of each character, and the bold presence of a university marching band—all in one cohesive, high-impact piece.
We dove into a collaborative concepting phase, pulling visual inspiration from iconic music videos, dynamic choreography, and editorial-style photography that mirrored the confidence and vibrancy of the show’s cast. Our goal was to build a piece that felt rhythmic, culturally rooted, and visually elevated.
After presenting multiple directions, the client landed on a hybrid approach—combining elements from three of our strongest concepts into one bold, stylized execution. The result was a layered, high-energy visual that celebrated Grown-ish’s evolution while staying true to its youthful, expressive core.
STORYBOARDS
