North Italia F1 Activation
North Italia made a bold statement at F1 with a dynamic, design-forward presence that brought the brand to life in an elevated, immersive way. With over 80,000 attendees, we transformed the space into a vibrant brand experience anchored by our custom-designed Vesbar, where signature North Italia cocktails were served in style.
We extended the brand’s voice through a clever collaboration with DoorDash, featuring remote-controlled cars that added a playful, unexpected moment of engagement. Branded elements from North Italia totes to custom-designed jumpsuits were thoughtfully crafted to reflect the brand’s modern, elevated aesthetic.
A live pizza-making station, led by our chef, offered fresh samplers and gave guests a taste of North Italia's culinary craftsmanship in real time. The event not only captured attention on-site but also drove post-event engagement, reinforcing North Italia’s position as a lifestyle brand that shows up with intention, flavor, and flair.
NORTH ITALIA INITIAL ICONOGRAPHY DESIGNS & PATCHES
NORTH ITALIA F1 EVENT
DOORDASH X NORTH ITALIA RC TRACK
SOCIAL POSTS
