Shea Moisture Baby
SheaMoisture Baby, part of the beloved SheaMoisture family, presented an exciting opportunity to reimagine the brand’s visual identity for a new generation of parents. For our social strategy and creative direction, we aimed to infuse the brand with a vibrant, playful energy—introducing a bright, colorful palette that felt fresh yet still rooted in the warmth and authenticity of the parent brand.
We explored the use of soft illustrations and organic shapes to create a whimsical visual language that spoke to both the tenderness of baby care and the modern sensibilities of today’s parents. For the photography, we leaned into a tactile art direction inspired by cut-out construction paper—evoking a handmade, joyful feel that was both safe and sweet.
Each of the three product collections was treated with its own distinct look and feel, while maintaining cohesion through consistent color theory, layout systems, and a unified tone. The result was a series of assets that felt intentional, elevated, and emotionally resonant—appealing to both new parents and longtime brand loyalists.
